Service · Contractor SEO
Contractor SEO for firms competing against directories.
Search for the work you do in the area you do it. The first screen is usually an aggregator, a lead reseller and a listicle written by somebody who has never held a permit. Your own site, if it appears at all, is below the fold on a page where nobody scrolls.
Those aggregators are not competitors in the ordinary sense. They do not do the work. They rank, capture the inquiry, and sell it to four contractors at once, including you. You end up paying for a lead that started as a search for a service you already provide, in a market where you are already established.
Contractor SEO puts you above them on your own domain. That means a page per service, a page per project type, and market pages for where you genuinely work, each carrying enough authority to hold position. The inquiry arrives on your site, exclusive to you, and the pages keep working after you stop paying.
Quick facts
Pricing
Affordable contractor SEO, with the prices published.
There is no reason to hide a price. Four tiers, all month to month, all with the setup fee waived and a dedicated account manager included. Any tier can be bought as a monthly subscription or as a one-time order, and nothing renews without you.
Every plan includes Google Business Profile optimization, citation building and cleanup, and review work. Guest posts are outreach articles on other sites; Web 2.0 pages are published on high-authority platforms. Amplification links point to those placements, not directly to your website.
Scroll across to compare all four plans.
$125/mo$140 for one month, no subscription
One month only: $140, no subscription.
- Domains
- 1
- Keywords
- 10
- Guest posts
- 10
- Web 2.0s
- 10
- Amplification
- 3,000
- Turnaround
- 10-12 days
$235/mo$260 for one month, no subscription
One month only: $260, no subscription.
- Domains
- 1
- Keywords
- 20
- Guest posts
- 20
- Web 2.0s
- 20
- Amplification
- 5,000
- Turnaround
- 12-14 days
$325/mo$380 for one month, no subscription
One month only: $380, no subscription.
- Domains
- 2
- Keywords
- 40
- Guest posts
- 30
- Web 2.0s
- 30
- Amplification
- 10,000
- Turnaround
- 14-16 days
$575/mo$620 for one month, no subscription
One month only: $620, no subscription.
- Domains
- 4
- Keywords
- 100
- Guest posts
- 50
- Web 2.0s
- 50
- Amplification
- 20,000
- Turnaround
- 16-18 days
A general contractor working one metro with four or five service lines usually fits Project Reach or Community Reach. If you work several metros, Builder Portfolio at $575 is the honest answer, because each additional market multiplies the keyword set rather than adding a handful of terms to it.
The method
Five steps, in this order, every time.
For a contractor the ordering matters most at step three. Many contractor sites have a single services page carrying six service lines, which means no page can rank for any of them properly. Fixing structure before buying authority is what makes the authority worth buying.
- 01
Market review
Your communities, plan names, build areas and the firms you lose to. We record what ranks today for each name you own.
- 02
Keyword analysis
Branded assets first, then research intent, then commercial intent. In-depth research from Project Reach upward.
- 03
On-page checks
Indexation, templates, internal linking, page structure. We report what your platform blocks before you buy.
- 04
Authority build
Guest posts on DA 20+ sites and Web 2.0 properties on DA 50+, each delivered as a live URL you keep.
- 05
Report and refine
Monthly. Positions, placements, and what changes next month. Your account manager writes it, not a dashboard.
What you get
Deliverables, not activity.
- A page per service you sellNot one services page listing all of them. Each service is a separate search with separate intent, and it needs a page that can rank on its own.
- Project type pagesKitchen, whole home, addition, tenant improvement. The project type is what a prospect searches before they know which contractor they want.
- Market pages for where you workWritten for the counties and submarkets you actually take work in, without claiming offices, licenses or credentials you do not hold.
- Completed work written upScope, duration, constraints and outcome for finished jobs. This is what a prospect reads immediately before calling, and on most contractor sites it is a gallery with no words.
- Guest posts on DA 20+ sites10 on Site Start through 50 on Builder Portfolio. Real published articles, each with the live URL, the authority figure at placement and the date.
- Technical and content gap workOn-page audit, content gap analysis and premium indexing from Project Reach upward, with competitor traffic review from Community Reach.
Plainly, what this is
Contractor SEO is pages that match what people search, technical work so those pages get indexed, and links from real published articles so the pages carry authority. Three things. Any agency describing it as something more elaborate is either bundling other services into it or has nothing specific to describe.
What it is not
It is not paid search, it is not a lead-buying arrangement, and it is not a guarantee. We do not promise positions, project volume or lead counts. We do not give construction, licensing, code or lending advice, and we do not operate local offices in the markets you serve.
Why contractor search behaves differently
Four things generalist agencies get wrong here.
One services page cannot rank for six services
It is the single most common structural fault on contractor sites. Splitting it is usually the cheapest improvement available and it has to happen before any authority is bought.
The aggregator is the real competitor
You are not competing with the contractor across town, you are competing with a directory that exists only to rank. Beating it requires specificity about scope that a directory structurally cannot match.
Seasonality is real and it is early
Work that needs to convert in spring has to be indexed and carrying authority the previous autumn. Starting in February means competing against pages that have had six months to settle.
Trade specialists need a different program
This site serves general contractors and design-build firms. Specialist trades are served by other sites in the same network with keyword sets built for them, and we will refer you rather than sell you the wrong thing.
Visibility compounds. Ad spend stops the day you stop paying for it.
Process
The first ninety days.
- Days 1 to 10Service list and market reviewEvery service, project type and market written down with current rankings recorded against each. You keep the list whether or not you continue.
- Days 10 to 30Structure and on-pageSplitting the services page, internal linking, and the technical items your platform allows. Content briefs for the pages that should exist and do not.
- Days 30 to 60Authority build beginsFirst guest posts and Web 2.0 properties go live, each arriving as a clickable URL in the report rather than a number on a dashboard.
- Days 60 to 90First movement, then refineService plus area terms usually move first. Your account manager reports position change, placements delivered and what is queued for the following month.
Questions
About this service.
What do SEO services for contractors cost?
From $125 a month on Site Start to $575 a month on Builder Portfolio, with Community Reach at $325 as the best value tier. One-time orders run from $140 to $620. Setup is waived on every tier and there is no contract.
Is the cheapest tier worth buying?
Site Start at $125 covers 10 keywords and 10 guest posts, which is enough for one service in one small market and not much more. It is honest for a very small operation. For most contractors it is too small to move anything, and we will say so rather than take the order.
How is this different from buying leads?
A purchased lead is rented, shared with competitors and gone once you stop paying. A page that ranks is owned, exclusive and keeps producing after the program ends. The trade-off is time: bought leads arrive this week, ranked pages take months.
Do you do local SEO for general contractors?
Yes, and for most contractors the local work matters more than anything else. Map pack presence, service area structure and location signals are covered separately. See the local SEO service.
Can you work with our existing website?
Almost always. We need author level access to publish content and either implementation access or a vendor who will accept a specification for technical items. If the site genuinely cannot support the work we will tell you before you buy, and a rebuild is quoted separately from $400.
Do you guarantee we will outrank the directories?
No. We do not guarantee rankings, project volume or lead counts, and we will not sign a document that says otherwise. What is guaranteed is that every link is delivered with a live, clickable URL and that completed placements appear in your report.
What should I look for in a contractor SEO agency?
Ask three questions. What exactly is delivered each month, what does the report look like, and what happens to the work if you cancel. Most contractor SEO services answer the first vaguely, the second with a dashboard screenshot, and the third not at all.
Here the answers are published: a named count of keywords, guest posts and Web 2.0 properties, a report listing every placement as a live clickable URL, and a record of every delivered placement. Any seo company for contractors that will not answer those three plainly is asking you to buy on trust alone.
Is affordable SEO for contractors actually worth buying?
It depends entirely on what affordable buys. A cheap contractor SEO company selling five keywords into a competitive metro is selling you a number that cannot move. The same money spent fixing a services page that carries six services will usually produce more.
The honest version is that the best seo for contractors at a small budget is structural work first and authority second, in that order. That is why the smallest tiers here are described as what they are rather than dressed up.
Do you offer contractor SEO marketing as well as SEO?
This site sells search only. Paid media, creative and broader campaigns are outside these plans, so nothing is bundled into a retainer where the search line becomes impossible to evaluate on its own. An seo agency for contractors that bundles everything is harder to hold to account, which is the reason for the split.
What makes this agency different
Seventeen years, and a link report you can click.
Our team has done SEO since 2009. Your account manager records the delivered placements, target pages and anchors in a monthly report.
Choose month-to-month work or one month only, with no subscription. We may serve competitors in the same area; client information and campaign plans remain separate.
Read the homebuilding campaign summaries for actual scope, duration and results.
Find out who is ranking for the work you already do.
Five questions, no call required. We check your services, your project types and the markets you work in against what currently ranks, then send back the list.
Month to month · Dedicated account manager · No ranking guarantees