Who we work with · 07 of 07
General contractor SEO for firms who lose to directories.
Search for what you do where you do it. The first screen is an aggregator, a lead reseller and a listicle written by somebody who has never pulled a permit. None of them do the work. They rank, they capture the inquiry, and they sell it to four contractors at once, frequently including you. You end up buying back a lead that began as a search for a service you already provide in a market where you are already established.
The structural cause is almost always the same: one services page carrying six services, so no page can rank properly for any of them.
Golden at $235 a month covers one metro and four or five services. Platinum at $325 once you work more than one market.
What your client searches, and when
Two to eight weeks, and mostly service plus place.
General contracting inquiries move faster than new build and slower than emergency trades. The search is nearly always a service and a location together, which is the exact combination the aggregators are built to capture.
- Week 1 01
What does this kind of job involve
Scope and cost orientation before any firm is considered. Answered almost entirely by content mills.
- cost to build an addition
- do i need a general contractor
- gc vs hiring trades directly
- Week 1 to 3 02
Who does this near me
The service plus place query. Highest value in the segment and where the directories sit.
- general contractor in your city
- commercial gc near me
- licensed contractor by county
- Week 2 to 4 03
Can they do this specific thing
Tenant improvement, ground-up, restoration, additions. Each a separate capability and a separate search.
- tenant improvement contractor
- ground up construction gc
- restoration contractor commercial
- Week 3 to 6 04
Are they legitimate
License lookups, insurance, bonding and how long the firm has operated. Quick to check and decisive.
- contractor license lookup
- is contractor insured
- how long has firm operated
- Week 5 to 8 05
Would anyone hire them again
Name plus reviews, plus complaints, plus whether the last job finished on schedule.
- contractor name reviews
- contractor complaints
- contractor finished on time
Who you are actually competing with
The aggregator is not a contractor.
If you also run remodeling work for homeowners, that keyword set stays separate. Commercial language on a kitchen remodel page converts nobody. See remodelers and renovation.
What we build for general contractors
Six pages that do the work.
A page per service you sell
Ground-up, additions, tenant improvement, restoration, renovation. Splitting the single services page is usually the cheapest improvement available and it has to happen before authority is worth buying.
Service plus market pages
Built only for markets you genuinely work. Three substantial ones beat fifteen thin pages that differ by a place name, and thin location pages now do measurable harm.
Cost orientation content
What a job of this type costs and what moves the number. It is the earliest search in the cycle and it is answered almost entirely by people who do not build anything.
Qualification content
License numbers, insurance, bonding, years operating and safety record. Fast to check, decisive, and missing from most contractor sites.
Completed projects written up
Scope, duration, constraints and outcome. A photograph gallery with no words ranks for nothing and answers nothing.
Reputation surface
Name plus reviews plus complaints. It is the last search before a call and usually the thinnest part of the site.
The arithmetic
Two additional projects against $2,820 a year.
Modeled scenario, not a client
A general contractor completing 25 projects a year at a $280,000 average
Illustrative scenario using published prices and a conservative lift. Not a client result, not a forecast and not a guarantee. Run your own figures in the calculator.
$235/mo
1 domains · 20 keywords · 20 guest posts · 20 Web 2.0s · 5,000 amplification links · 12 to 14 days turnaround
Twenty keywords covers four or five services plus market terms in one metro. Platinum at $325 is the answer once you work more than one market, because each additional market brings a full keyword set rather than a few terms.
Build this program →Content is priced separately through LavishContent, from $26 a month for four 500 word posts to $480 for thirty 2,500 word posts. General contractors usually get most value from eight 1,000 word posts a month at $80, aimed at cost and scope questions.
The searches with your own names in them are the ones you are most likely to win.
Questions
From general contractors.
How much is SEO for general contractors?
From $65 a month on Basic to $575 a month on Titanium, with Platinum at $325 as the best value tier. Most general contractors working a single metro sit at Golden for $235 a month, which covers 20 keywords. Every tier is month to month with the setup fee waived and a dedicated account manager included.
Can we really outrank the directories?
For specific service and market combinations, frequently yes, because a directory operates at category level and cannot describe scope. For the broadest head terms, often no, and we will say so rather than sell you a target we do not believe in. We do not guarantee rankings under any circumstances.
We have one services page listing everything. Is that a problem?
It is the most common structural fault in the segment and usually the cheapest thing to fix. One page cannot rank for six services, because search engines pick a single best page per query and yours is diluted across all of them. Splitting it typically produces movement before any authority is bought.
Should we publish our license numbers?
Yes, along with insurance and bonding position if it is competitive. Clients check quickly and finding nothing reads worse than finding a modest figure. We will not advise on what licenses your jurisdiction requires, because that varies and it is not ours to answer, only that publishing what you hold performs better than omitting it.
Do you work with specialist trades?
No. This site serves general contractors, builders and construction firms. Specialist trade contractors are served by other sites in the same network with keyword sets built for their search problem, and we will refer you rather than sell you the wrong program.
How long before we see movement?
Service plus market terms usually move within 60 to 90 days once the structure is fixed, because competition on the specific combination is thinner than on head terms. Broad terms take considerably longer. We report position monthly and will not promise a position, a date or a lead volume.
We take whatever work comes in. Which services should get pages?
The ones you want more of, not the ones you happen to have done. A page commits you to a service in search, so building one for work you accept reluctantly produces more of exactly that.
The practical exercise is listing your last twenty jobs, marking the ones you would take again at that margin, and building pages only for those categories. It is a commercial decision before it is a search decision, and it is the one that determines what the program actually delivers.
Find out who is ranking for the work you already do.
Five questions, no call required. We check every service you offer against every market you work, then send back where you sit and which directories are above you.
Month to month · No contracts · Setup fee waived · Dedicated account manager · No ranking guarantees