Custom home builder
Community Reach · 10 months
Page one for 24 terms; 12+ qualified inquiries monthly, each six figures.
Read the campaign summarySEO for home builders and contractors · Nationwide
Home builder SEO for the searches you should already own.
Help buyers find your communities, floor plans and build areas on your own website. SEO plans start at $125 a month, with a scope reviewed before you order.
Team experience since 200915,000+ clients served by the teamEvery link verified
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Gross margin calculator
What better visibility is worth, in closings.
Enter your own numbers. The math is shown at every step, and you can change any figure. Nothing is sent anywhere until you ask for the breakdown.
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The structural problem
Your communities are ranking. Just not on your site.
NewHomeSource, Zillow, Realtor.com, BDX and Homes.com frequently outrank a builder for that builder's own community names, floor plan names, and new construction queries in the areas they build. The buyer finds your inventory on someone else's page, submits a form there, and you pay for that lead a second time.
It is the same structural problem car dealers have with the listing sites. The difference is that it is winnable. You own the entity being searched. The community exists because you built it, the plan name is yours, and search engines will rank the owner of a named thing first when the owner publishes a page worth ranking.
NowSERP, illustrative
bellhaven ridge floor plans
- 01newhomesource.comBellhaven Ridge, 12 Floor Plans, Prices and Photos
- 02zillow.comBellhaven Ridge New Construction Homes for Sale
- 03realtor.comBellhaven Ridge Community Details
- 07yourbuilder.comCommunities (one page, all nine listed)
What we build towardNot a guarantee
bellhaven ridge floor plans
- 01yourbuilder.comBellhaven Ridge, Plans, Pricing, Availability
- 02yourbuilder.comThe Aspen, Floor Plan at Bellhaven Ridge
- 03newhomesource.comBellhaven Ridge, 12 Floor Plans, Prices and Photos
- 04zillow.comBellhaven Ridge New Construction Homes for Sale
The work that closes the gap
- One page per community, not one page listing all of them.
- One page per floor plan name, with the plan as the entity.
- Area pages for the metros and school districts you actually build in.
- Authority pointed at those pages, every link delivered as a live URL.
Positions shown are an illustration of the pattern, not measured data from any client account.
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What we do
Five services. One account manager.
Every program is month to month. Every link is delivered with a live, clickable URL, and the assets stay yours whether you renew or not. The five step method is the same for a custom builder with one model home and a production builder with nine active communities: market review, keyword analysis, on page checks, authority build, then report and refine.
- 01Home builder SEOCommunity pages, plan pages and area pages on your own domain, built to outrank the portal listing for the assets you own.
- 02Construction SEOFor residential and light commercial construction firms selling projects rather than inventory homes.
- 03Contractor SEOGeneral contractors and design-build firms competing against aggregators and directories.
- 04Local SEOMap pack, service area structure and the location signals that decide who gets the call.
- 05Content writingWritten by Content writing, posted directly to your site with author level access. From $26 a month.
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Who we work with
Seven kinds of company, seven different search problems.
A production builder needs community and plan pages at volume. A custom builder needs to be found by people who have not chosen a builder yet. The program is sized to the problem, not to the company.
- 01
Custom home builders
Long research cycles and no inventory to list. Found through plans, cost questions and the areas you take work in.
Custom builders - 02
Production and tract builders
The most portal exposure of any segment. Community and plan names are branded search you should own outright.
Production builders - 03
Luxury home builders
Low volume, high value, and a buyer who reads everything. Depth per page matters more than keyword count.
Luxury builders - 04
Remodelers and renovation
Project type plus area. Kitchen, whole home, addition, each with its own page and its own intent.
Remodelers - 05
Design-build firms
You rank for design intent and construction intent at once, which widens the keyword set considerably.
Design-build - 06
Multifamily and commercial
Smaller volume, longer cycle, more technical language. Content carries more weight than links here.
Multifamily - 07
General contractors
Residential and light commercial work, competing with directories that rank for the work you do.
General contractors
Scroll → 07 company types
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How reporting works
Every link arrives as a URL you can click.
Most link reports are a count. Ours is a list. You get the live page, the domain authority at the time of placement, the anchor, and the date. Open any row and read the article. The report remains your record of delivered work. Third-party publishers control their own websites, so continued placement cannot be guaranteed.
What your monthly report contains
For each delivered link, the report lists its live URL, target page and anchor text. You can open the placement and check where it points.
Your account manager also explains the completed work and the next priorities. Review the report alongside website inquiries and the projects your sales team qualifies.
A live URL for every link
Not a count, not a screenshot, not a domain list. The page, the anchor, the authority figure at placement, the date.
Keep a record of the delivered work
Guest posts and Web 2.0 properties stay live and stay yours. Cancel and the work you already paid for remains.
Month to month, setup waived
No contract, no minimum term, no setup fee. A dedicated account manager on every plan including Site Start at $125.
No ranking guarantees
We will not promise positions, home sales or lead volume. Anyone who does is guessing on your budget.
Visibility compounds. Ad spend stops the day you stop paying for it.
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Program builder · pricing
Build the program. See the total.
Four SEO tiers, twelve content plans, and a website if you need one. Every tier is month to month with the setup fee waived and a dedicated account manager. Choose monthly or a one-time order on any tier.
Site Start $125 · Project Reach $235 · Community Reach $325 · Builder Portfolio $575 per month.
Compare plans and configure your programWhat changed for these builders
Previous homebuilding campaigns from our team. Results reflect each campaign, its scope and its duration; they do not predict another firm's outcome.
Luxury home builder
Project Reach · 8 months
14 of 20 terms on page one; 9 qualified inquiries.
Read the campaign summaryBuilders on working with the team
Page one for 15 custom home terms. Our pipeline is fuller than ever.
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Guides
Five guides. Nothing gated.
- 01Owning your community namesThe portal problem in full, and the page structure that fixes it.
- 02Construction marketing planA plan built around the spring selling season instead of the calendar year.
- 03Construction marketing strategyWhere search fits next to realtor referral, signage and parade of homes.
- 04Home builder marketing ideasTwenty three that work, ranked by what they cost you in time.
- 05What home builder SEO costsReal prices, what changes at each tier, and when to spend more.
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Questions
Answered plainly.
How long before we see movement?
Most of our builder programs show keyword movement inside 60 to 90 days, with meaningful traffic change between months four and six. Community and plan name pages often move faster than competitive metro terms because you own the entity being searched. We will not promise a position or a date.
We are locked into a builder platform. Does that matter?
Less than you would think. Many builders run on BDX, Builder Designs, Group Two or a similar vendor with limited template control and syndicated inventory. Content, internal linking, page structure and authority all still move regardless of who owns the CMS. We will tell you which items your platform blocks before you buy anything.
Which plan should a builder actually pick?
Community Reach or Builder Portfolio in most cases. A builder targeting several communities, a set of floor plan names and a metro area needs more than the 20 keywords Project Reach covers. If you run one community and one service area, Project Reach is honest. The calculator sizes it from your own numbers.
Do you guarantee rankings?
No. We do not guarantee rankings, home sales or lead volume, and we will not sign a document that says we do. What we do guarantee is that every link is delivered with a live, clickable URL and that the completed work is documented in your report.
Is there a contract?
No. Every program is month to month and can be canceled anytime. The setup fee is waived on all five plans, and each plan includes a dedicated account manager. Programs are also available as a one-time order if you would rather not subscribe.
Do you work with subcontractors and trades?
A home builder SEO company that also serves every other trade is usually averaging its research across all of them. We reference trades throughout our work with builders, but this site serves home builders, residential construction firms and general contractors. Specialist trade contractors are served by other sites in the same network, and we will point you to the right one rather than sell you the wrong program.
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Start
Find out what you are losing to the portals.
A free analysis takes five questions. We look at your communities, your plan names and the areas you build in, then tell you which of those searches you already own and which ones a portal owns instead. No call required to get it.
Month to month · Dedicated account manager · No ranking guarantees