Who we work with · 04 of 07
Local SEO marketing for remodeling contractors, one project type at a time.
A remodeling search is almost always two things at once: a project and a place. Kitchen remodel plus a suburb. Whole home renovation plus a county. Bathroom plus near me. Each combination is a separate query with separate competition, and a single remodeling services page cannot rank for more than one of them. That single page is the most common structural fault in the segment.
Remodelers also compete with lead resellers who rank for exactly these combinations and then sell the inquiry to four firms at once, including you.
Golden at $235 a month covers one service area properly. Platinum at $325 is the answer once you cover a metro or run more than four project types.
What your buyer searches, and when
From vague idea to signed contract in about four months.
Renovation buyers move faster than new build buyers and slower than emergency trades. The window is long enough for content to influence it and short enough that the pages need to already exist when the searching starts.
- Month 1 01
Is this worth doing
Cost and return questions before any firm is considered. Almost nobody in the segment publishes a real answer.
- kitchen remodel cost
- does a renovation add value
- remodel or move calculator
- Month 1 to 2 02
What could it look like
Layouts, materials, and what is possible in a house of this age and type. Long browsing, few inquiries.
- small kitchen layout ideas
- open plan load bearing wall
- primary suite addition layouts
- Month 2 to 3 03
Who does this near me
The project plus place query. This is where the money is and where the lead resellers sit.
- kitchen remodeler in your suburb
- whole home renovation near me
- addition contractor by county
- Month 3 04
How does the process work
Permits, timeline, living through it, allowances and change orders. The questions that decide between two quotes.
- how long does a kitchen remodel take
- living at home during renovation
- renovation change order process
- Month 3 to 4 05
Is this firm any good
Name plus reviews, plus complaints, plus whether the previous job finished on time. Decides it.
- remodeler name reviews
- contractor complaints check
- remodeler warranty terms
Why one services page cannot work
Every project type is a different search.
If you also take on full custom work or ground-up additions, those keyword sets stay separate. Renovation language on a new build page weakens both. See general contractors.
What we build for remodelers
Six pages that do the work.
A page per project type
Kitchen, bathroom, whole home, addition, basement, exterior. Each a separate page with its own scope, its own cost range and its own examples.
Cost content per project type
A real range with the variables named. It is the highest volume question in the segment, most firms refuse it, and refusing it is why a content mill ranks instead.
Project type plus area pages
Built only for the areas you genuinely work. Fewer, more substantial pages outperform a page per suburb every time.
Process and living-through-it content
Permits, sequencing, dust control, timeline, what happens when something is found behind a wall. This is what a nervous homeowner reads before choosing.
Completed projects written up
Scope, duration, constraints, and what the house was like before. A before and after gallery with no words ranks for nothing.
Reputation surface
Name plus reviews plus warranty. In a segment where homeowners have heard renovation horror stories, this page does more work than in any other.
The arithmetic
Four additional projects a year against $2,820.
Modeled scenario, not a client
A remodeler completing 40 projects a year at a $95,000 average
Illustrative scenario using published prices and a conservative lift. Not a client result, not a forecast and not a guarantee. Run your own figures in the calculator.
$235/mo
1 domains · 20 keywords · 20 guest posts · 20 Web 2.0s · 5,000 amplification links · 12 to 14 days turnaround
Twenty keywords covers four or five project types plus cost content in a single service area. Platinum at $325 is the step up once you cover a metro or run more project types than that.
Build this program →Content is priced separately through LavishContent, from $26 a month for four 500 word posts to $480 for thirty 2,500 word posts. Remodelers usually get most value from eight 1,000 word posts a month at $80, aimed at cost and process questions.
Every project type is a different search with a different buyer behind it.
Questions
From remodelers.
How much is local SEO for a remodeling contractor?
From $65 a month, though most remodelers working a single service area sit at Golden for $235 a month, which covers 20 keywords. That is enough for four or five project types plus the cost content that goes with them. Every tier is month to month with the setup fee waived.
Should we publish prices when every job is different?
A range with the variables named works better than silence, and it is the single highest volume question in the segment. Naming what moves the number, such as scope, structural work, finish level and whether the house is occupied, gives a homeowner something honest without committing you to a figure. It also filters out inquiries that were never going to convert.
We buy leads now. Should we stop?
Not immediately. Bought leads arrive this week and ranked pages take months, so cutting one before the other exists creates a gap. The sensible approach is running both until the pages produce, then reducing the lead spend as they do. The difference is that a page you own keeps producing after you stop paying and a purchased lead does not.
How many area pages should we have?
Only as many as you can write something specific about. Three substantial area pages for places you genuinely work outperform fifteen thin ones that differ by a place name, and thin location pages now do measurable harm. We will tell you which of your areas are worth a page.
Do you handle specialist trades like roofing or HVAC?
No. This site serves remodelers, general contractors, builders and construction firms. Specialist trades are covered by other sites in the same network with keyword sets built for them, and we will refer you rather than sell you a program aimed at a different search problem.
How long before a project type page ranks?
Project plus area terms usually show movement inside 60 to 90 days because competition is thinner than head terms. Broad terms like kitchen remodel on their own take considerably longer and may never be the right target. We report position monthly and do not promise a date or a volume.
See which project types you rank for and which you do not.
Five questions, no call required. We check each project type you offer against the areas you work, then send back where you currently sit and who is above you.
Month to month · No contracts · Setup fee waived · Dedicated account manager · No ranking guarantees