Service · Content writing
Content marketing for construction companies, actually published.
Most construction content programs die at the same point. Somebody writes the articles, they arrive as documents, and then they sit in a folder because nobody at the company has time to format them, add an image and publish them. The invoice was paid, the work exists, and none of it is on the internet.
Meanwhile the questions your buyers ask keep going unanswered on your domain. Cost per square foot, timeline, allowances, the difference between spec and presale. Somebody ranks for every one of those, collects the buyer months before you would have met them, and by the time the buyer reaches your site the shortlist is already formed.
This is handled differently. Content is written by LavishContent, a sister brand, and posted directly to your site with author level access. You approve, it goes live, and you own it permanently. Twelve monthly plans, priced by volume and length, with revisions until you are satisfied.
Quick facts
Pricing
Twelve plans, priced by the month.
Content is priced per month by volume and length, never per post. Pick the row for how many posts you want and the column for how long they should be. Every plan includes keyword research, the writing itself, posting to your site, a featured image and revisions until approved.
- Keyword research
- SEO writing
- Posting directly to your site with author level access
- A featured image
- Revisions until approved
- Full ownership of the content
For most builders and construction firms, eight posts a month at 1,000 words is the sensible starting point at $80 a month. Four 500 word posts at $26 is enough to keep a blog alive but not enough to move a competitive keyword set. Thirty 2,500 word posts at $480 is a serious publishing operation and suits firms treating content as a primary channel.
The method
Five steps, in this order, every time.
Content that is not attached to a keyword map is decoration. The market review and keyword analysis stages come first so that every commissioned post is aimed at a query somebody actually types, rather than at a topic that sounded reasonable in a meeting.
- 01
Market review
Your communities, plan names, build areas and the firms you lose to. We record what ranks today for each name you own.
- 02
Keyword analysis
Branded assets first, then research intent, then commercial intent. In-depth research from Golden upward.
- 03
On-page checks
Indexation, templates, internal linking, page structure. We report what your platform blocks before you buy.
- 04
Authority build
Guest posts on DA 20+ sites and Web 2.0 properties on DA 50+, each delivered as a live URL you keep.
- 05
Report and refine
Monthly. Positions, placements, and what changes next month. Your account manager writes it, not a dashboard.
What you get
Written, posted, and yours.
- Keyword research per post Each post is assigned a primary query before anybody writes a word, drawn from the same keyword map the SEO program works from.
- SEO writing, not filler Written to answer the query properly. Cost content with the variables named, process content that explains rather than reassures.
- Posted directly to your site With author level access. This is the step most content programs skip, and it is the reason most content programs produce nothing.
- A featured image with each post Included in every plan at every length. No separate image budget and no stock photograph of somebody in a high-visibility vest.
- Revisions until approved Not two rounds, not three. Until you are satisfied it says what your firm would say.
- Full ownership of everything The content is yours permanently. If you cancel, nothing is unpublished and nothing is clawed back.
Plainly, what this is
Content writing here is research, writing, and publishing. Somebody works out what your buyers search, somebody writes a genuine answer to it, and somebody puts it on your website. The third part is what you are actually paying for, because the first two are available anywhere.
What it is not
It is not thought leadership, it is not brand storytelling, and it is not social media management. It is not construction advice: nothing written will state licensing requirements, code compliance or lending terms as fact, because those vary by jurisdiction. Where a post touches those areas it points the reader to their own authority.
Why construction content marketing is its own discipline
Four things construction content has to get right.
Cost questions are the highest volume, and everyone dodges them
Cost per square foot is the most searched question in this industry and most firms refuse to answer it. A range with the variables named attracts better qualified inquiries than silence does, and it is the single most valuable post most builders never publish.
The vocabulary has to be right
Allowances, selections, draw schedule, punch list, change orders. A writer who uses these loosely is detected instantly by the reader you are trying to convert, and the page loses whatever authority the ranking bought it.
Publishing has to be part of the service
Builders and contractors do not have a marketing department sitting idle. Content that arrives as a document does not get published, which is why posting with author level access is included rather than optional.
Seasonality decides the schedule
Content aimed at spring buyers has to be indexed and settled months earlier. The publishing calendar works backwards from the selling season rather than forwards from the contract date.
Visibility compounds. Ad spend stops the day you stop paying for it.
Process
How a month runs.
- Week 1 Briefs assigned Each post in the month is assigned a primary query from the keyword map, with the angle and the required scope written into the brief before drafting starts.
- Week 2 Drafts written Written by LavishContent against the brief, with the trade vocabulary used accurately and nothing stated as fact that varies by jurisdiction.
- Week 3 Your review You read them and mark anything that does not sound like your firm. Revisions run until approved, with no cap on rounds.
- Week 4 Published and linked Posted directly to your site with the featured image, then linked internally from the service and area pages that should carry authority to them.
Questions
About this service.
How much does construction content marketing cost?
Twelve monthly plans from $26 a month for four 500 word posts up to $480 a month for thirty 2,500 word posts. Pricing is always monthly and never quoted per post. Most builders start at eight 1,000 word posts for $80 a month.
Who actually writes it?
LavishContent, a sister brand of the parent agency. The same keyword map drives both the content and the SEO program, so the posts are aimed at queries the wider program is already working on rather than at a separate topic list.
Do we have to publish it ourselves?
No, and that is the point. Posts are published directly to your site with author level access, including the featured image. You approve before anything goes live.
Can we buy content without an SEO program?
Yes. Content plans are sold separately and work on their own. They work considerably better alongside an SEO program, because content with no authority pointed at it takes far longer to rank, but there is no requirement to buy both.
What happens to the content if we cancel?
It stays published and it stays yours. There is no license, no clawback and no takedown. Everything written under the plan is your property permanently.
Will you write about topics we disagree with?
No. Every post goes through your review before publishing, and revisions run until you approve. If your firm takes a particular position on an approach, the content reflects your position rather than a generic one.
How many posts a month does a builder actually need?
It depends on how many keyword gaps you are trying to close and how quickly. Four posts a month keeps a site from looking abandoned and will slowly build a base of process and cost content.
Eight posts a month is the point at which a keyword map of forty terms starts getting covered within a year rather than within three. Sixteen or thirty a month suits firms treating publishing as a primary acquisition channel, or firms with several markets and service lines to cover simultaneously. We would rather size it against your keyword map than sell you the largest plan.
What length should posts be?
Length should follow the query rather than a policy. A cost per square foot page that has to name the variables honestly needs 1,000 to 2,500 words to do it. A page answering what an allowance is can be complete at 500.
Buying the longest option for every post wastes budget on queries that do not need it, and buying the shortest for everything leaves the valuable pages too thin to hold a position. Most builders end up on the 1,000 word column for that reason.
How do you decide which SEO keywords for construction content to target?
From the same keyword map the SEO program works from, not from a separate topic list. Each post is assigned one primary query before drafting, chosen because somebody actually searches it and because no page on your site currently answers it. Cost and process questions usually come first, because they carry the most volume and the fewest competent answers.
What makes this agency different
Seventeen years, and a link report you can click.
Ultra SEO Solutions has operated since 2009 and is a SEMrush Agency Partner, HubSpot certified, and named by DesignRush among the top SEO companies. Work has been referenced by Nasdaq, Yahoo Finance, Business Insider, the Associated Press and MarketWatch.
The operating difference is the report. Every link is delivered with a live, clickable URL, and the assets remain yours permanently whether you continue or not. There is no contract, no minimum term and no setup fee on any of the five tiers.
Published results are on the parent site and linked in full. The closest published work to this audience is a roofing contractor, not a home builder, and it is labeled that way wherever it appears. See all published results.
Find out which questions your buyers ask that you never answer.
Five questions, no call required. We check what buyers search in your market against what exists on your site, then send back the gaps.
Month to month · No contracts · Setup fee waived · Dedicated account manager · No ranking guarantees