Who we work with · 03 of 07
Luxury home builder marketing where every search is worth a house.
At two million dollars and up, search volume stops being the measure of anything. A term with thirty searches a month can be worth more than one with three thousand, because a single closing carries the margin of six production homes. The work changes accordingly: fewer pages, far more depth in each, and a reputation surface that survives being read closely by somebody who reads everything.
This buyer researches like a due diligence exercise. They will read your process page in full, then search your name, then search your architect.
Platinum at $325 a month is normally right. The constraint is depth per page rather than keyword count, so Titanium is rarely necessary unless you work several metros.
What your buyer searches, and when
Low volume, high intent, and read in full.
Luxury buyers rarely fill in a form on the first visit and often arrive through an architect, a designer or a private referral. Search still decides whether you survive the shortlist, because every one of those introductions is followed by somebody looking you up.
- Month 1 to 4 01
What is possible on this site
Often land-first rather than plan-first. Slope, access, view corridors, and what a given lot will actually support.
- building on a sloped lot
- hillside construction cost
- waterfront building constraints
- Month 3 to 6 02
Who works at this level
The shortlist is short and it is assembled carefully. Two or three firms, checked against completed work rather than marketing.
- luxury home builders in your county
- high end custom builders
- estate builders near me
- Month 4 to 8 03
How do they actually work
Architect relationship, allowances, selections, and how change orders are handled on a build this size. Read in full, not skimmed.
- architect led vs builder led
- luxury home build timeline
- construction management fee vs fixed price
- Month 6 to 10 04
Can they be trusted with this
Name searches, litigation, warranty terms, and completed projects at comparable value. The most consequential stage in the segment.
- builder name reviews
- builder name completed projects
- builder warranty high end
- Month 8 to 12 05
Discretion and specifics
Whether you publish client details, how you handle privacy, and whether previous clients would be identifiable. This decides some contracts outright.
- builder confidentiality agreement
- private client construction
- unpublished portfolio builder
Why volume metrics mislead here
Luxury search behaves nothing like the rest of the market.
If you build both estate work and more conventional custom homes, the two keyword sets stay on separate pages. Language written for a two million dollar buyer reads as overreach on an eight hundred thousand dollar page. See custom home builders.
What we build for luxury firms
Six pages that carry the weight.
Process, at full depth
How the architect relationship works, how allowances and selections are handled, how change orders are priced. This page converts more luxury inquiries than any other and most firms give it two paragraphs.
Project pages, written not just photographed
Square footage, site constraints, materials, duration and what the problem was. A gallery ranks for nothing and answers nothing.
Site and land content
Slope, access, view corridors, wells, septic, and what a difficult lot actually costs to build on. High intent, low competition, and directly upstream of a contract.
Area pages for the enclaves you build in
Written for the specific submarkets and communities you genuinely work, without claiming offices or credentials you do not hold.
Discretion and privacy content
What you will and will not publish about a client, plainly stated. For a share of this segment it is the deciding factor, and almost nobody addresses it.
Reputation surface
Name searches, warranty terms, awards and completed work at comparable value. It is read closely and it is usually the thinnest part of the site.
The arithmetic
One closing pays for the program for forty years.
Modeled scenario, not a client
A luxury builder closing 5 homes a year at a $2,200,000 average
Illustrative scenario using published prices and a conservative lift. Not a client result, not a forecast and not a guarantee. Run your own figures in the calculator.
$325/mo
2 domains · 40 keywords · 30 guest posts · 30 Web 2.0s · 10,000 amplification links · 14 to 16 days turnaround
Forty keywords is ample for a segment where depth beats breadth. The budget is better spent on longer, more substantial pages than on a wider keyword set that thins each one.
Build this program →Content is priced separately through LavishContent, from $26 a month for four 500 word posts to $480 for thirty 2,500 word posts. Luxury firms are usually better served by four 2,500 word posts a month at $88 than by a higher count at shorter length.
The searches with your own names in them are the ones you are most likely to win.
Questions
From luxury builders.
Our search volumes are tiny. Does SEO make sense at all?
It makes more sense here than almost anywhere, because value per closing is so high. A term with thirty searches a month that produces one additional contract at a two million dollar average and an 18% margin returns roughly $396,000 against $3,900 in annual program cost. Volume is the wrong measure in this segment. Value per query is the right one.
Most of our work comes through architects and referral.
It usually does, and search still matters, because every one of those introductions is followed by somebody looking you up. The name search is where a referral is either confirmed or quietly abandoned. Beyond that, ranking for site and process content puts you in front of the buyer before the architect is chosen, which changes who recommends whom.
We cannot publish our clients or their homes.
Then the program is built around what you can publish: process, materials, site problems solved, duration, and constraints handled, written without identifying anybody. Some of the strongest luxury pages we work on contain no client name and no exterior photograph. Saying plainly that you do not publish client details is itself content that converts in this segment.
Should we publish price ranges?
Usually a cost per square foot range with the variables named, rather than a project figure. It filters inquiries you do not want and captures a high volume question. Whether it suits your firm is a commercial decision and we will not advise on your pricing or contract terms, only on how a published range performs in search.
Is Titanium worth it for a firm doing five homes a year?
Rarely. One hundred keywords is more breadth than this segment can use well, and the money is better spent on depth per page. Titanium becomes reasonable if you work several distinct metros or run a second brand at a different price point.
How long before this produces anything?
Longer than other segments, because the buying window runs a year or more. Content typically starts drawing traffic within 60 to 90 days, but a page indexed in spring may be the first touch on a contract signed the following year. We report position and placements monthly and will not promise a date or a volume.
See what your name search shows a two million dollar buyer.
Five questions, no call required. We check your name, your completed work and the site and process questions buyers ask at this level, then send back what currently ranks.
Month to month · No contracts · Setup fee waived · Dedicated account manager · No ranking guarantees