Guide · 05 of 05 · Nothing gated
What home builder SEO costs, with the actual numbers.
Almost every agency in this industry answers the price question with a discovery call. The prices below are published because there is no reason to hide them. This guide sets out what each tier costs, what genuinely changes between them, how the arithmetic works against a builder margin, and the specific point at which spending more stops being justified.
What this covers
- The five published prices, monthly and one-time
- What actually changes between each tier
- Which tier fits which kind of firm
- The cost per additional closing arithmetic
- What content and a website add on top
- When cheaper is genuinely the right answer
The prices
Five tiers, published, no discovery call required.
Every tier is month to month with the setup fee waived and a dedicated account manager included. Any of them can be bought as a one-time order instead of a subscription.
The one-time option exists because some firms would rather book a single cost than a subscription. It buys the same deliverables once rather than monthly, and it costs slightly more for that reason.
The real differences
What actually changes between tiers.
Three things change as the price rises, and only one of them is the number most firms focus on.
- Keyword count, which is really page count Twenty keywords is roughly one service area and four service lines. Forty covers a metro plus plans and processes. One hundred covers several communities, a plan list and multiple markets. This is the constraint that decides most tier choices.
- Domains, which matters more than it sounds Basic through Golden cover one domain. If you run a second brand, a separate commercial entity or a legacy site still ranking, that is a Platinum or Titanium decision rather than a keyword decision.
- Analysis depth, which changes at Golden In-depth keyword research, premium indexing, the on-page technical audit and content gap analysis all begin at Golden. This is the largest genuine step in the range and it is why Silver is rarely the right answer.
- Competitive intelligence, from Platinum Competitor traffic analysis begins at Platinum. Useful where you know exactly which two firms you lose to, and largely academic where you do not.
- Toxic link auditing, Titanium only Matters if the domain has history, an old agency, or an acquired site with an unknown backlink profile. Irrelevant on a clean domain.
The step from Silver to Golden buys more than the step from Golden to Platinum, because it is where the analysis work starts rather than just where the numbers get larger.
Matching tier to firm
Which one you should actually buy.
The honest recommendations, including the cases where we would tell you to spend less.
- Basic at $65: almost nobody Five keywords covers one service in one small market. It is honest for a sole operator testing whether any of this works, and too small to move a competitive market. We will say so rather than take the order.
- Silver at $125: rarely the right answer Ten keywords without the analysis work that begins at Golden. Most firms considering Silver are better served waiting a month and starting at Golden.
- Golden at $235: one market, one brand A remodeler in one service area, a general contractor with four services in one metro, or a builder with a single community. Genuinely sufficient, and where a large share of firms should start.
- Platinum at $325: the common answer A custom builder covering plans, cost content and three build areas. A builder with two or three communities. A design-build firm running two keyword sets. This is the best value tier and the one most firms end up on.
- Titanium at $575: several communities or several markets A production builder with multiple active communities and a plan list. A contractor working three metros. Anywhere the keyword count genuinely exceeds forty rather than aspirationally exceeds it.
The arithmetic
Cost per additional closing is the number that matters.
A monthly price means nothing without the margin it is being spent against, and builder margins make this arithmetic unusually favorable.
Take a builder closing twenty four homes a year at a $450,000 average with an eighteen percent gross margin. Eighty percent of buyers start online, which is nineteen point two. A fifteen percent visibility lift, which is deliberately conservative, is two point nine additional closings a year.
Each of those carries $81,000 in gross margin, so the annual figure is $233,280. Platinum at $325 a month is $3,900 a year, which works out at roughly $1,354 per additional closing against $81,000 of margin each.
The question is never whether $325 a month is expensive. It is whether $1,354 is a reasonable price for a closing worth $81,000 in gross margin.
Those are illustrative projections rather than a forecast, and they depend entirely on the figures you put in. The calculator lets you run your own closings, margin and lift, and it will tell you to buy a smaller tier when the numbers do not support a larger one.
The other costs
What content and a website add.
The SEO tier is not the whole cost for most firms, and pretending otherwise would make the arithmetic above misleading.
A realistic all-in figure for a builder starting properly is the Platinum tier at $325 plus a content plan at $80, which is $405 a month with nothing else committed and no contract. The program builder totals any combination live.
Everything here is published in full. Nothing is gated behind a form.
Questions
About this guide.
What is a fair SEO price for a construction company?
On this site it runs from $65 to $575 a month depending on how many keywords, domains and analysis layers you need. Judged against margin, a builder closing twenty four homes a year at an eighteen percent margin is comparing an annual program cost of $3,900 against $81,000 of gross margin per closing. Fair is better assessed against that than against what another agency quotes.
Why publish prices when nobody else does?
Because the alternative is a discovery call whose purpose is working out what you will pay rather than what you need. Published prices mean the conversation starts at which tier fits, and it means we cannot charge two builders differently for identical work.
Is the cheapest tier a waste of money?
For most firms yes, and we say so on the page rather than in the small print. Five keywords will not move a competitive market. Basic exists for a sole operator in a small market who wants to test the approach before committing, and if that is not you we will tell you to start at Golden.
Should we pay monthly or take the one-time order?
Monthly suits most firms because the work compounds and the cost is predictable. The one-time order suits firms who would rather book a single cost, or who want to buy a defined block of work without a recurring line in the accounts. The deliverables are the same and the one-time price is slightly higher.
What happens to the money we have spent if we cancel?
Nothing is lost. Guest posts and Web 2.0 properties stay live under your name, the pages stay on your domain, and there is no clawback, takedown or exit fee. That is the practical difference between this and paid media, where the spend stops producing the day it stops.
Do you guarantee results for the price?
No. We do not guarantee rankings, home sales or lead volume, and we will not sign a document that says we do. What is guaranteed is the deliverable list at the published price, every link delivered as a live clickable URL, and permanent ownership of everything produced.
See what a tier is worth before you buy one.
Five questions, no call required. We check what currently ranks for your communities, services and markets, which tells you which tier the keyword count actually requires.
Month to month · No contracts · Setup fee waived · Dedicated account manager · No ranking guarantees